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"Just make it look nice." - Rachael P., a client
My print design style developed in not-for-profit publishing.
Squeaky schedules, teeny budgets, endless acres of gray text to be made readable and easy on the eyes.
I learned that simple design has its own beauty.
Fast, friendly, logical, comfortable.
No muss, no fuss. Basically, my job is just to make things look really, really nice.
Here is a piece printed with 2 colors (economical yet attractive)
This was printed with 3 colors (not so economical; special inks make the colors bolder than "full color")
This is 4-color process (full color)
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