Tom Parrett | strategist + creative director + writer + editor

Helping companies build and maintain brand-loyal constituencies

A longtime advocate of the importance of brand strategy and the value of integrated marketing, Tom Parrett blends deep experience in ordinarily distinct disciplines: branding, advertising, editing, and journalism. He offers a compounding of strengths that can enrich a consumer's experience of a client's brands, products, and services.

Tom's career spans more than two decades, chiefly in New York, as an independent working directly for clients, a freelancer charged with assembling and managing a team, and a senior staffer for advertising agencies and national magazines.

The following lists some of Tom's recent work in three areas: advertising, editorial, and Web development. Extension of the work to other media is indicated. Some links to active sites and online samples are included.

To get in touch with Tom directly call 212-674-9193 or email parrett@bway.net. For a printable resume, click:

Advertising

 

    Clear Channel Radio: trade print, direct-mail and Web

    1. Campaign- and brand-strategy development
    2. Creative strategy and brief
    3. Campaign concepts
    4. Concept execution

www.betterradio.net

AXA Art Insurance: integrated marketing campaign

  1. Audience and media assessment
  2. Creative stategy and brief
  3. Creative direction
  4. copywriting

BusinessEdge Solutions: niche marketing campaign

  1. Audience and media assessment
  2. Creative stategy and brief
  3. Creative direction
  4. copywriting

Macklowe Hotel and Conference Center: integrated marketing
campaign

  1. Audience and media assessment
  2. Creative stategy and brief
  3. Creative direction
  4. copywriting

Harvard Business School: integrated marketing campaign

  1. Creative stategy and brief
  2. Creative direction
  3. copywriting

Mercedes-Benz: integrated marketing campaigns

  1. Project management
  2. Creative direction
  3. copywriting

Editorial

    Unlock Financial Value with Corporate Barter

    136-page hardcover book -- for ICON International, 2004
    1. Editorial director
    2. Principle writer
    3. Project manager

    Red & Yellow's Bright Ideas

    96-pages hardcover book -- for M&M/Mars, 2003
    1. Editorial director
    2. Principle writer
    3. Project manager

    A Decade of the Chrysler Design Awards 1993 - 2002

    260-page hardcover book with slipcase -- for Chrysler Corporation
    1. Editorial director
    2. Editor
    3. Contributing writer

    Sense: Can Brand Be Measured?

    36-page magazine -- for Lippincott & Margulies, Q3 2002
    1. Editorial director
    2. Principle writer
    3. Project manager

    Home Equity: The Lowe's Home Investment Guide

    36-page magazine -- for Lowe's Corporation, Autumn 2002
    1. Editorial director
    2. Co-editor

    Are African Workers Prepared for the Global Economy?

    40-page report -- for The Africa-America Institute, 2002
    1. Editorial director
    2. Editor

    KPMG Momentum

    8- to 12-page reports -- for client and outside audiences, 2000 to present
    1. Editorial director
    2. Principle writer

    ICON International Year in Review 2003-2005

    1. Editorial director
    2. Principle writer
 

    Daimler-Benz of North America Annual Report 1991 - 2000

    1. Editorial director
    2. Principle writer

    Reebok Annual Report 1992 - 1995

    1. Editorial director
    2. Principle writer
    3. Project management

    Mercedes Magazine 1982 - 1992

    Quarterly, 20 to 36 pages, for Mercedes-Benz owners on behalf of Mercedes-Benz North America, via McCaffrey and McCall
    1. Editorial director
    2. Editor
    3. Contributing writer

Web consulting and writing

 
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Tom Parrett
New York, New York
212-674-9193
parrett@bway.net

Copyright © 2005 Tom Parrett