Helping companies build and maintain brand-loyal constituencies
A longtime advocate of the importance of brand strategy and the value of integrated marketing, Tom Parrett blends deep experience in ordinarily distinct disciplines: branding, advertising, editing, and journalism. He offers a compounding of strengths that can enrich a consumer's experience of a client's brands, products, and services.
Tom's career spans more than two decades, chiefly in New York, as an independent working directly for clients, a freelancer charged with assembling and managing a team, and a senior staffer for advertising agencies and national magazines.
The following lists some of Tom's recent work in three areas: advertising, editorial, and Web development. Extension of the work to other media is indicated. Some links to active sites and online samples are included.
To get in touch with Tom directly call 212-674-9193 or email firstname.lastname@example.org. For a printable resume, click:
Clear Channel Radio: trade print, direct-mail and Web
Unlock Financial Value with Corporate Barter136-page hardcover book -- for ICON International, 2004
Red & Yellow's Bright Ideas96-pages hardcover book -- for M&M/Mars, 2003
A Decade of the Chrysler Design Awards 1993 - 2002260-page hardcover book with slipcase -- for Chrysler Corporation
Sense: Can Brand Be Measured?36-page magazine -- for Lippincott & Margulies, Q3 2002
Home Equity: The Lowe's Home Investment Guide36-page magazine -- for Lowe's Corporation, Autumn 2002
Are African Workers Prepared for the Global Economy?40-page report -- for The Africa-America Institute, 2002
KPMG Momentum8- to 12-page reports -- for client and outside audiences, 2000 to present
ICON International Year in Review 2003-2005
Daimler-Benz of North America Annual Report 1991 - 2000
Reebok Annual Report 1992 - 1995
Mercedes Magazine 1982 - 1992Quarterly, 20 to 36 pages, for Mercedes-Benz owners on behalf of Mercedes-Benz North America, via McCaffrey and McCall
Web consulting and writing
AXA Art Insurance axa-art.comIncluded launch and onging print advertising and promotional materials (see below)
Versions or sites no longer live:
New York, New York