Credits
Frontispiece
Part I. Stagecraft and Truth in an Age of Public Relations
Chapter 1. Visiting Edward Bernays
Chapter 2. Dealing in Reality: Protocols of Persuasion
Part II. "The Crowd is in the Saddle"-Progressive Politics and the Rise of Public Relations
Chapter 3. Truth Happens: An Age of Publicity Begins
Chapter 4. Controlling Chaos
Chapter 5. Educate the Public!
Chapter 6. House of Truth: The CPI and the First World War
Part III. Changing Rhetorics of Persuasion
Chapter 7. The Quest for the Public Mind
Chapter 8. Unseen Engineers: The Biography of an Idea
Chapter 9: Modern Pipelines of Persuasion
Chapter 10: Optical Illusions
Part IV. The Battle for the 'American Way'
Chapter 11. Silver Chains and Friendly Giants
Chapter 12. The Greater Good
Chapter 13: The New Deal and the Publicity of Social Enterprise,br> Chapter 14. Money Talks: The Publicity of Private Enterprise
Part V. Commercializing the Cosmos
Chapter 15: Public Ultimatums
Chapter 16: Engineering Consensus
Coda
The Public and Its ProblemsÑSome Notes for the New Millennium
© 1996, Stuart Ewen